Utah Tech University is trailblazing new frontiers every day, and the UMAC public relations team employs various techniques to share UT updates, announcements, and accomplishments with audiences around the globe. To request public relations support, which is free of charge to all UT staff and faculty, please click on the Request Publicity button below.
- Press Releases — UMAC sends press releases about significant accomplishments and large-scale community events to more than 40 journalists throughout the state. Media outlets determine if they edit and publish the press release, assign the story idea to a journalist to create an original story, or pass on the idea. Requests for press releases announcing large-scale events must be submitted to UMAC 3 weeks prior to the event to allow UMAC time to write the release, the media time to edit the release, and the public time to see the posted article.
- Blazer Bulletin Posts — PubUT’s crowd-sourced blog enables the person most knowledgeable and passionate about a news item to submit a fully written blog post and accompanying images to directly reach people who seek information about Utah Tech. Once the Blazer Bulletin post is published, UMAC will share the link with you so you can post it on your social media accounts.
- Social Media Posts — UMAC loves to share accomplishments on Utah Tech’s official accounts on Facebook, Instagram, TikTok, X, YouTube and LinkedIn. Good news shared on social media must have high-quality, beautiful photos or videos to post alongside the news. UMAC does not post flyers on social media. UMAC shares campus events for the week every Monday on Facebook and Instagram stories. Events must be submitted 2 weeks ahead of time to be considered for inclusion.
- Magazine Articles — UMAC is always looking for content ideas for articles that are featured in Utah Tech University Magazine as well as various community publications to which UMAC regularly submits.
- Student Success Stories – UMAC uses Merit software to customizes stories about student successes and accomplishments that are sent to students’ hometown newspapers, high schools, and local government leaders so they can see the great things their students are doing. Student highlights are also created so students and their families can share their accomplishments on social media.
- Media Advisories — UMAC sends weekly emails to media representatives to keep them aware of campus happenings and invite them to campus to cover events and accomplishments.
- Media Relations Assistance — UMAC helps write talking points and advises faculty and staff on how to talk to reporters.
- Homepage Banners — UMAC maintains the carousel of banners on the UT homepage.
- UMAC’S Digital Billboard – Situated on campus next to I-15, UMAC’s digital billboard is available for campus groups to help market large-scale ads or events to the community.
- Homepage Banners — Banners on the utahtech.edu homepage allow university entities to announce noteworthy happenings taking place across campus. In order for University Marketing & Communication to consider displaying items on the University’s homepage, topics must involve large events, general messaging, special announcements, or emergency updates.