CONTACT THE SOCIAL MEDIA & DIGITAL MARKETING SPECIALIST
We would love to set up a brief meeting to determine your social media needs and goals, the best platforms to reach your audience, a content mix, and posting frequency.
We would love to set up a brief meeting to determine your social media needs and goals, the best platforms to reach your audience, a content mix, and posting frequency.
Social media is so saturated with the noise of other brands crying out for attention, and your followers can spot insincerity and self-promotion from miles away. Maintaining a consistent and unique voice will humanize your department/college/organization and encourage others to talk positively about you. Here are a few ways that you can be authentic online:
Remember: Don’t be too hard on yourself. It’s easy to start focusing too much on self-promotion or one subject. Being aware of these potential traps means you’ll be prepared to avoid them.
Make sure all names, titles, and locations are spelled correctly. Check that every piece of information is fair and accurate. Be clear and transparent.
Before starting a new social media page, it’s a good idea to look at the pages of similar organizations/departments at other universities to get an understanding of what works and what doesn’t.