The Utah Tech University Marketing & Communication office (UMAC) sends press releases about significant accomplishments and large-scale community events to more than 40 journalists throughout the state. Media outlets determine if they edit and publish the press release, assign the story idea to a journalist to create an original story, or pass on the idea. Requests for press releases announcing large-scale events must be submitted to UMAC 3 weeks prior to the event to allow UMAC time to write the release, the media time to edit the release, and the public time to see the posted article. If you prefer to control the message entirely and ensure it goes out to your intended audience, UMAC can facilitate ad purchases.