Utah Tech’s fonts were chosen to showcase our personality and create consistency across all mediums. Use Utah Tech’s approved brand fonts in all marketing and communication materials.
Primary Fonts
Utah Tech Font
The Utah Tech font was exclusively designed for Utah Tech University. This font is only available in all caps and is used for headers. It is discouraged to stack the Utah Tech font on top of each other, rather use Altivo as an alternative font for additional levels of content.
Altivo Font
Altivo is a sans serif font that can be used as a header font and/or body copy font. Altivo offers 16 various styles in eight weights.
To download/activate Altivo, you must have an Adobe license. For questions regarding the font, please contact Jared Madsen. For questions about obtaining an Adobe license, please contact Tracy Thomas.
Secondary Fonts
Bison Font
Bison is our display font. This font is typically used in headers and for facility branding due to its tall and thin design that allows for maximum size and legibility. This font should not be used in body copy messaging.
To download Bison, you must purchase a license or download a free version with limited styles.
Loretta Font
Loretta is a serif font selected for its simple, clean, and easy-to-read shape. This font is a body copy font.
To download/activate Loretta you must have an adobe account.