Utah Tech’s fonts were chosen to showcase our personality and create consistency across all mediums. Use Utah Tech’s approved brand fonts in all marketing and communication materials.
HEADER OPTIONS
Utah Tech
The Utah Tech typeface was designed exclusively for Utah Tech University. This typeface is only available in all caps and is only used for headings. Stacking two lines of text in the Utah Tech typeface is discouraged; rather, use Altivo when multiple levels of content are needed.
Bison
Bison is our display typeface and is typically used in headings and facility branding due to its tall and thin design, which allows for maximum size and legibility. This typeface should not be used in body copy.
BODY COPY OPTIONS
Altivo
Altivo is a sans serif typeface— a style of type that does not have serifs, the projections finishing off a stroke of a letter — and can be used for headings and body copy. Altivo offers 16 various styles in eight weights.
Loretta
Loretta is a serif typeface and provides an alternative style for body copy. Loretta should only be used in text-heavy publications like magazines or scholarly articles, not marketing materials like postcards or brochures.
Bison Font
Bison is our display font. This font is typically used in headers and for facility branding due to its tall and thin design that allows for maximum size and legibility. This font should not be used in body copy messaging.
To download Bison, you must purchase a license or download a free version with limited styles.
Loretta Font
Loretta is a serif font selected for its simple, clean, and easy-to-read shape. This font is a body copy font.
To download/activate Loretta you must have an adobe account.